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All Works Copyrighted © 2005 Christmas/Chanukah Holiday Statistics Christmas/Chanukah is the number-one floral buying holiday Holiday Ranking: (Based on consumer purchases of fresh flowers and plants for holidays at all outlets)
Who's buying and for whom? Of the floral products purchased for Christmas/Chanukah, 84% are made by women, 16% by men. Of these purchases, 46% are for gifts and 54% for self. What are they buying?
Poinsettias make up 83 percent of the flowering plants purchased for Christmas/Chanukah. About 66 million poinsettias were sold in 2004. The most popular color is red (75%), followed by white (8%), pink (7%) and mixed (4%). Of cut flowers purchased, 50% are mixed flowers, 17% roses, 11% carnations and 22% other single flower types.
Christmas/Chanukah Holiday Statistics Christmas/Chanukah is the number-one floral buying holiday |
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FLOWER FUNDAMENTALS: TRENDS FOR
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“Because we're returning to our roots and hosting intimate celebrations at home, we'll see more traditional colors, and greenery, whose scents will bring us back to our childhood,” said Cole, who also is a contributor to the Today show. The Traditional Meaning of Greenery
Great holiday
arrangements begin with greenery. In ancient cultures, people
believed that bringing foliage into the home during the season was
lucky and guaranteed the return of vegetation in the spring. Even
today, green remains a staple in holiday décor.
According to Cole, “Whether it's a gift or for home décor, ‘colorful greenery' is a thoughtful and long-lasting way to send holiday cheer.” Gifts of Abundance It is well known that people remember receiving flowers. According to a recent study by SAF and The Michael Cohen Group, 92 percent of women remember the last time they received flowers. Because they are a time when memories are made, there is no better time than the holidays for sending a sentiment of caring. “Sending flowers for the holidays is the gift of emotion,” Cole said. “The season has a way of conjuring up feelings of nostalgia. We think about grandma's house, the cozy fireplace, the great feast and good times with family and friends. Flowers and plants are the finishing touch that make the holidays complete.” From wreaths to centerpieces, bulb plants and topiaries, Cole shares her best bets for holiday winners.
Holiday Soirees According to Cole, this year's designs will be all about simple elegance with a flair for fun. “If you don't have a white Christmas on the outside, bring it inside, with big bunches of anemones or other white flowers,” Cole said. Cole has this advice for creating festive, colorful tables for dinner, brunch or even cocktail hour.
Kwanzaa, celebrated from December 26 - January 1, was founded in 1966 by Dr. Maulana Karenga. The cultural (not religious) holiday is an African American celebration of the values of family, community responsibility, commerce and self-improvement. As Dr. Karenga says, "Kwanzaa is celebrated through rituals, dialogue, narratives, poetry, dancing, singing, drumming and other music, and feasting." Kwanzaa is based on Nguzo Saba, seven social principles:
Each of these seven principles is represented by a candle in the Kinara (candleholder). A black candle should be placed in the center of the Kinara, with three green candles on the left and three red candles on the right. Each day a candle in the Kinara is lit to celebrate one of the seven principles, beginning with the black candle in the center and lighting the rest of the candles from left to right. Kwanzaa Decorating and Entertaining Ideas
How long before a holiday should I order flowers that need to be delivered? Because flowers are a personal and preferred gift for many holidays, florists are often extremely busy during holiday seasons and inventory on certain flowers and plants may be in short supply. Florists may have a cut off time for accepting delivery orders to ensure that all orders will be delivered in a timely manner. Your best bet is to contact the florist one to two weeks before the holiday. Can a florist guarantee delivery on a holiday? Yes, if the order is placed in a timely manner. Most florists cannot guarantee an actual time for the delivery on a busy holiday but may be able to give an estimated time. The key is to order early and to have all the delivery information (recipient name, address and phone number) correct to avoid any delays. Why are flowers more expensive at holidays? It is a simple issue of supply and demand. People tend to want certain flowers at certain holiday times. This can create a large demand for specific types of flowers. Take Valentine's Day for example. More than 100 million roses are typically sold for Valentine's Day, which falls in the middle of winter. Growers work very hard after their Christmas cuttings to produce a crop for Valentine's Day. One long stem rose means sacrificing many other blooms, extra labor must be hired at every production level, there are higher heating costs and additional transportation and delivery are needed. Each of these factors contributes to the proportionate cost of flowers at Valentine's Day. Are poinsettias poisonous? No. The poinsettia is the most widely tested consumer plant on the market today, proving the myth about the popular holiday plant to be false:
As with any non-food product, however, the poinsettia is not meant to be eaten and can cause varying degrees of discomfort; therefore, the plant should be kept out of the reach of young children and curious pets.
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